strategic marketing
Brand + web design
Design that speaks.
Strategy that works.
based in Palm Beach County, serving small businesses nationwide.
Hi, I'm Dani: marketing strategist, brand designer, wife, mom, and the founder and creative director of Macondo Marketing + Branding.
Based in Palm Beach County, FL, I spent 10+ years leading marketing for brands across the U.S. in retail, restaurants, cruises, and entertainment. Now I bring that experience to small businesses in South Florida and beyond, in English, Spanish, or both.
You get the strategist and the designer in one, with my direct attention on every project. The person who learns your business is the same person who builds your brand, so nothing gets lost along the way.
No fluff, no cookie-cutter templates. Just strategy and design shaped around your business and the people you want to reach.
People decide in seconds whether your business is for them.
Your brand should make that an easy yes.
EMAIL, SOCIAL & EVERYTHING ELSE
Your email list is one of the most valuable things your business owns. I turn subscribers into customers with campaigns and automations that sound like you. Then I carry that same voice into your social content, so your emails and your posts feel like they come from the same brand.
And when your brand needs to show up in real life, I design that too: merch, signage, and event displays that match everything else. It's ideal for businesses that want to stay top of mind without spending hours writing emails and posts themselves.
WEB DESIGN
Your website should do more than look good. It should bring in clients. I design custom websites for small businesses in South Florida and beyond that work on every device, load fast, and are built so the right people can find you on Google. Every page has a job, and every visitor knows exactly what to do next.
If you've outgrown your DIY site, or it just doesn't feel like you anymore, I'll build one you're proud to send people to. You get a site that's easy to update, set up to turn visitors into inquiries, and ready to grow with your business.
BRAND DESIGN
A brand is more than a logo and a color palette. It's how people recognize you, remember you, and decide to trust you. I build brand identities that look like your business, speak to the people you want to reach, and stay consistent everywhere they show up, from your website to your packaging to your Instagram grid.
Starting from scratch or outgrowing what you have? Either way, you walk away with a complete brand system: your logo, colors, fonts, and the guidelines to use them, so you show up the same way every time. And it works in English, Spanish, or both.
Marketing Strategy
& Direction
You don't need a full-time marketing team to have clear, consistent direction. I act as your marketing lead, planning, prioritizing, and making sure every effort points toward real results. That means knowing which channels are worth your time, what to say on them, and what to skip.
I build marketing that fits the way you actually run your business, not a plan that only works on paper. It's ideal for owners who know they need marketing but don't know where to start, or don't have time to figure it out. You get big-picture strategy and hands-on experience in one, so the plan actually gets done.
TRUSTED BY
Every project starts with getting to know your business, not a template. Here are a few of the businesses I've had the privilege to work with.
FAQs
"I couldn't be happier. She truly understood the assignment. ... I'm so thankful I found her."
Gabi, Happy Seeker
"Working with Daniela has been such a gift. ... I now have a website and brand I feel proud of, and so much clarity about the direction I'm heading."
Sara, Modern Care Collective
"She's detail-oriented, professional, and has a unique creative eye that makes every project feel personalized and cohesive."
Daniella, Daniella Gruenthal Design
"Extremely responsive and nailed the vision I had for my business website. ... With her help I have been able to reach more customers and increase my business sales."